Preventive measures include a careful analysis, assessment and control of risk factors such as the susceptibility of infrastructure to harmful outages, exposure to hazardous material and so on. Risk factors are constantly reviewed and updated for the latest changes.
Share via Email You've gathered the information, done the reporting. You've interviewed all the people involved, the eye witnesses to the explosion, the police, etc, etc. And now you have to write the story. You have pages in your notebook of facts, observations, quotes.
You may have some agency copy, some material from other media. The first thing to do is stop and think. Do not start writing until you have a plan. Read through all your notes, marking the most important pieces of information and the quotes you want to use. The information you have gathered will not have entered your notebook in order of importance.
You need to decide what is more important, what is less important, to establish a hierarchy of pieces of information. And this is where you must think about your audience. Not necessarily what interests you most, but what will interest them.
It may not be the same thing, and this is where knowing, having a feeling for, understanding your audience is so important. As you stare at the blank screen try to imagine the reader. It depends on the publication you are writing for, of course.
You can assume more knowledge if you are writing for a specialist publication, or a specialist section of a newspaper.
A cricket report or commentary can assume knowledge of the rules of cricket; an article for a motoring magazine can assume the reader knows what a supercar is.
But some specialist publications set out to educate - computer magazines are a good example - and while interest can be assumed, knowledge of how to use specific pieces of software cannot. So understand the intentions of the publication you write for, or if you are a freelance you seek to sell to.
The market sector in which the newspaper is located is also relevant to how you write. You will find longer sentences and paragraphs and sometimes longer words in the more serious newspapers selling relatively small numbers of copies than in mass-selling newspapers with circulations 10 times as big.
The reader of the Guardian will tend to be better educated and to have a larger vocabulary than the reader of the Sun. But do not, as a writer, show off your extensive vocabulary. It is never better, wherever you are writing, to prefer the less familiar word - "wordy" is always better than "prolix".
Nobody is impressed by the use of a word they do not understand or would not use in everyday speech. The danger of talking down to the audience - assuming vocabulary as well as knowledge - is that it insults readers, makes them feel inadequate.start your business. Business Ideas See All.
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